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Top 6: October 10th 2018

Amstel Radler: You Can’t get This Taste Without Lemons

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Top 6: October 10th 2018
A popular new Amstel Radler campaign from Publips Sericeplan has sparked huge national debate, with a giant outdoor canvas erected in central Madrid inviting people to guess the number of lemons used to make it. A 238m2 canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation of the “It all starts with a doer” campaign. More than 5,500 people entered a competition on to guess the number of lemons, with 10 people getting the correct number and 35,575 visitors to the website during the competition with a prize of a year’s supply of Amstel Radler.
Credits Other credits

Strategy Director: Oliver Henares

Digital Director: Isabel López

Media Agency: Dentsu Red Star

Editor: José Ramón Lorenzo

Post Production Company: HARRY & FYM

Director: Néstor Costafreda

Graphics and Titles Designer: Todo empieza con un Motivado

Sound Production: La Panaderí

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