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Top 6: October 10th 2018

Klarna: Forgot?

Top 6: October 10th 2018
Klarna, the Swedish payment provider, found an unorthodox way to help people who often forget to pay. By connecting digital billboards to stores’ alarm systems, shoplifters got unexpected real time push notifications, reminding them not to forget to pay. Since the launch of the new Klarna app the amount of late payments have dropped drastically. 68% fewer invoice reminders are sent to people using the app than to non-users. To highlight this to everyday shoppers, Klarna equipped digital billboards around Stockholm with confetti, flashing sirens and audio. So when someone forgot (or “forgot”) to pay, they got a sensational surprise – with the message “never miss a payment with Klarna’s app”.
Agency: NORD DDB, Copenhagen
Credits Other credits

PR Director: Susanne Johansson

Planning Director: Johan Rynell

Account Director: Malin Marklund

Editor: Nils Moström

Post Producer: Tomas Wall

Colourist: Robert Eskekärr

Design: Matilda Callenbo

Online Editor: Olle Lindholm

Motion Graphics: Luca Monterosso

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