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Betadine: Lottery

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Sore throats can pop up whenever and wherever. So, ahead of this cold and flu season, a new campaign created by Zulu Alpha Kilo, Toronto, is encouraging Canadians to gargle with Betadine the moment they feel that all-too-familiar itch in their throat. From television to digital to social, the campaign features people gratuitously gargling with Betadine in variety of scenarios, no matter the awkwardness. And, coincidentally, Betadine is also available in spray.
Credits Other credits

Media Agency: cairns oneil

Media Agency Planner: Rebecca Shropshire, Trish Irwin

Casting Director: Shasta Lutz

Compositor / Online: Darren Achim

Audio Director: Tom Eymundson

Producer: Joanne Uyeyama

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