Vote.org: The Whatever Party

Launching today via agency Team One, “The Whatever Party” is a new political party representing the largest and most influential voting-block in American politics—the more than 40% of eligible voters in America who impact the outcome on Election Day simply by not casting a ballot. Represented by the symbol of an ostrich burying its head in the sand, “The Whatever Party” provides vital online tools, shareable social content, broadcast spots and collectable campaign collateral via TheWhateverParty.org, in the run-up to Election Day on Tuesday, Nov. 6. The battle lines between left and right usually garner all the attention. “The Whatever Party” party refocuses that attention on the battle lines between the motivated and engaged, and the apathetic and unengaged. While the latter group has always existed, “The Whatever Party” is the first time in history reluctant voters have been given their own party. A series of broadcast commercials for “The Whatever Party” are appearing across digital and in select markets. Taking a page from the playbook from other political parties, the spots will feature patriotic imagery, anthemic music, inspirational language and soaring themes. Viewers are directed to visit TheWhateverParty.org to read the “meh-nifesto” and take a quiz to rate their ambivalence, but also to register to vote via Vote.org—because the truth is, the votes that aren’t cast still count.