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TV

M&M's: Eaten


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This Halloween, fans of the M&M'S brand have a special treat to look forward to – a new M&M'S commercial. It's been 11 years since the brand has released a new Halloween commercial and this year, Red and Yellow are back for a hauntingly good time. The :15 second spot, "Ghosted," was produced by BBDO New York and takes a humorous look at "surviving" the scariest night of the year—which, it turns out, is even scarier when you're a M&M'S character. The commercial opens on Red and Yellow leaving the aftermath of a Halloween party, seemingly unscathed, as Red remarks how glad he is that they made it through another Halloween without being eaten. Yellow agrees with his friend, but is looking a little more ghostly than Red. It's not until the end, when Yellow floats away with a bite taken out of his back that the audience realises he didn't survive after all. The commercial takes a Halloween-themed look at the brand's longstanding irresistibility storyline to show what life (or death) is like when you're a delicious piece of chocolate. Along with the full-length spot, a :06 second version, "Eaten," will also run online.
Credits Other credits

Senior Project Manager: Jessica Cohn

Line Producer: Zilpha Yost

VFX: HouseSpecial

Music Company: RMI Music

Composer: Robert Miller (RMI Music)/ Bill Chesley (Henryboy)

Music Producer: Robert Miller

Sound Engineer: Phil Loeb

Voice Over: Voice Talent: Billy West (Red) / JK Simmons (Yellow)

Sound Producer: Sasha Awn

Sound Design & Mix: Heard City

Colour Company: Company 3

Colourist: Kate Gibson

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