One Club Portfolio Night: Bring out the book

Every year spreading east to west across the globe for one night only, thousands of young creative hopefuls take part in One Club's revered Portfolio Night with dreams of impressing a host of advertising creative directors and winning a spot at the prized New York All-Stars event. But with attendance levels dropping off, Portfolio Night was in desperate need of rejuvenation. So, on a minimal budget we tasked ourselves to create a piece of content that ad forums just couldn’t resist talking about and that’s just what we did.

Built off a simple idea that it’s easier for students to kidnap a creative director than to ask for face time with one, we recreated the famous ‘gimp’ scene from Pulp Fiction. The torturous sex-dungeon set and Tarantino inspired direction was meticulously recreated beat by beat as a pair of deranged creative students hold two, confused creative directors hostage and force a viewing of their atrocious portfolios.

As a result, the film was talked about in advertising forums across the world – at one point becoming the top trending article on ADWEEK. And of course, with that kind of attention, Portfolio Night registrations hit all-time highs, once again.

Challenge
Every year spreading east to west across the globe for one night only, thousands of young creative hopefuls take part in One Club’s revered Portfolio Night with dreams of impressing a host of advertising creative directors and winning a spot at the prized New York All-Stars event. But with attendance levels dropping off, Portfolio Night was in desperate need of rejuvenation. So, on a minimal budget we challenged ourselves to create a piece of content that ad forums just couldn’t resist talking about.

Idea
Built off a simple idea that it’s easier for students to kidnap a creative director than to ask for face time with one, we recreated the famous ‘gimp’ scene from Pulp Fiction. The torturous sex-dungeon set and Tarantino inspired direction was meticulously recreated beat by beat as a pair of deranged creative students hold two, confused creative directors hostage and force a viewing of their atrocious portfolios.

Results
The film was talked about in advertising forums across the world – at one point becoming the top trending article on ADWEEK. And of course, with that kind of attention, Portfolio Night registrations hit all-time highs, once again.