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Experiential

Toyota: AYGO Live

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The&Partnership Nordics, Helsinki presents 'AYGO Live' for Toyota Finland who wanted to target a young audience for the new AYGO launched. The asked two social media influencers to test drive the car live on Instagram. Except we didn't limit the live feed to just their own Instagram channels, Toyota turned the entire city into their personal social media playground.
Credits Other credits

Photographer: Vincent Nordström

Client Services Director: Sirkku Söderman

Media Client Lead: Arto Kaihola

Media Account Manager: Pia Hagelberg

Audience Planner: Marko Leskinen

Graphic Designer: Kari Mikkonen

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