zerobnb.com: Zerobnb

Airbnb, the world’s biggest accommodation-sharing site, has advanced sustainable tourism, but the demand for more ecological travel is growing. Whilst the site features categories such as ‘Plus’ and ‘Family’, it is missing something essential: a category for sustainable accommodation. Hoping to gently provoke Airbnb into adding the essential category, Neste, the world's leading producer of renewable diesel and the second most sustainable company in the world is introducing Zerobnb.com. It is a site where people can list sustainable alternatives for holiday accommodation. The site will be live only until Airbnb creates a sustainable category of their own. Agency: TBWA, Helsinki