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Vaalia Yoghurt: Court Of Yoghurt

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Vaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the ‘Court Of Yoghurt’.
Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new brand positioning ‘Full Of Feelgoodness’, which will continue to find memorable and entertaining ways to deliver product benefits in a category overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams. Directed by Photoplay’s Gary John, ‘Court of Yoghurt’ launched recently across broadcast television.
Credits Other credits

Business Strategy Director: Kit Lansdell

Group Content Director: Ciaran Miller-Stubbs & Kelly Spence

Content Director: Shannon Duhig

Senior Content Manager: Demi Nielsen

Head of Production: Thea Carone

Producer: Sally Lankshear



Production Company: Photoplay

Director: Gary John

Executive Producer: Oliver Lawrance

Producer: Bonnie Fay



Post Production: The Editors



Sound House: Song Zu

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