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Vaalia Yoghurt: Court Of Yoghurt
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Vaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the ‘Court Of Yoghurt’.
Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new brand positioning ‘Full Of Feelgoodness’, which will continue to find memorable and entertaining ways to deliver product benefits in a category overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams. Directed by Photoplay’s Gary John, ‘Court of Yoghurt’ launched recently across broadcast television.
Business Strategy Director: Kit Lansdell Related
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