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Canadian Down Syndrome Society: Endangered Syndrome - Community

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Each time a new species becomes endangered, alarm bells are raised by conservationists and scientists who immediately take action to secure protection and resources that will ensure their survival. But what happens when an at-risk population is a group of humans with particular characteristics, such as people with Down syndrome? In some countries like the U.S., there have been 30% fewer people born with Down syndrome than projected, and in a few countries, that number is approaching zero. Because of this, the Down syndrome community has less of a voice in the world today, resulting in a lack of housing, education and funding for a community that desperately needs support. The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down syndrome become the first humans to ever be included, in an effort to advocate for similar kinds of funding, protections, government intervention and public awareness that species on the Endangered List receive.
Credits Other credits

Group Creative Director: Andrew MacPhee

Group Account Director: Ravi Singh

Account Executive: Alex Kreinces

Director of Project Management: Shandi Horovitch

Project Manager: Elizabeth Lane

Researcher : Paul Gareau, Kantar Millward Brown

Planning Director: Eryn LeMesurier

Account Supervisor: Olivia Selbie

Chief Strategy Officer: Shelley Brown

Managing Director: Tracy Little, Tim Welsh

PR: Shannon Stephaniuk, Glossy

Media Agency: UM Canada

Line Producer: Sarah Kravetz

Costume Designer: Lea Krpan, Nikola Milic

Edit Company: Saints Editorial

Editor: Michael Ofori-Attah, Jason Grebski

Post Production Company: The Vanity

Colourist: Andrew Exworth

Music Company: Silent Joe

Composer: Benjamin Pinkerton

Engineer: John Hurlbut

Music Track Director: Jody Colero

Animator: Michael Medeiros

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