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Canadian Down Syndrome Society: Endangered Syndrome - Employment

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Each time a new species becomes endangered, alarm bells are raised by conservationists and scientists who immediately take action to secure protection and resources that will ensure their survival. But what happens when an at-risk population is a group of humans with particular characteristics, such as people with Down syndrome? In some countries like the U.S., there have been 30% fewer people born with Down syndrome than projected, and in a few countries, that number is approaching zero. Because of this, the Down syndrome community has less of a voice in the world today, resulting in a lack of housing, education and funding for a community that desperately needs support. The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down syndrome become the first humans to ever be included, in an effort to advocate for similar kinds of funding, protections, government intervention and public awareness that species on the Endangered List receive.
Other credits

Agency Credits


Chief Creative Officer: Nancy Crimi-Lamanna & Jeff Hilts

Group Creative Director: Andrew MacPhee

Sr. Art Director: Michael Morelli

Sr. Copywriter: Marty Hoefkes

Account Management

VP, Managing Director: Tracy Little

VP, Managing Director: Tim Welsh

Group Account Director: Ravi Singh

Account Supervisor: Olivia Selbie

Account Executive: Alex Kreinces

Agency Producer: Katherine Forester

Project Management

Director of Project Management: Shandi Horovitch

Project Manager: Elizabeth Lane


Chief Strategy Officer: Shelley Brown

Planning Director: Eryn LeMesurier

Research: Paul Gareau, Kantar Millward Brown

PR: Shannon Stephaniuk, Glossy Inc.

Lawyer: Adam Chamberlain, Environmental Law

Production Credits

Production Company: Radar

Director: Scott Drucker

Producer: Katherine Forester

Line Producer: Sarah Kravetz

DOP: Scott Drucker & Chet Tilokani

Camera Operator: Scott Drucker & Chet Tilokani

Editing House: Saints Editorial

Editor: Michael Ofori-Attah and Jason Grebski

Transfer Facility: The Vanity

Colourist: Andrew Exworth

Online Facility: The Vanity

Music House: Silent Joe

Music Track Director: Jody Colero

Engineer: John Hurlbut

Composer: Benjamin Pinkerton

Animation: Michael Medeiros

Costume Design: Lea Krpan & Nikola Milic

Website design: Happiness Saigon

Media Credits

UM Canada

Client: Canadian Down Syndrome Society

Client Supervision Name & Title:

Laura LaChance – Chair

Ed Casagrande – Vice Chair

Kristen Halpern – Marketing & Communications Manager

Stewart Moffatt – Governance Committee

Ben Tarr – Board Member

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