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Top 6: November 21st 2018

Kaadas Intelligent Lock: Bomb Expert

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Top 6: November 21st 2018
Right before China’s Double Eleven in 2018, Chinese well-known intelligent lock brand Kaadas launched a hilarious and visually appealing TVC created by F5 Shanghai. The TVC conveys the brand message “Your Home is Safe with Kaadas” in a dramatic and unexpected way, in order to build a humorous and young brand image. The protagonist is a bomb expert poor in business. Even though the guy is injured after several explosions caused by unsuccessful disposals, he can always open the door without difficulty since his hand is still in good condition. In this way, the TVC highlights Kaadas Intelligent Lock's main feature of unlocking with finger print.
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Post Production: One Cool Production

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