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Waitrose: Mistletoe


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Waitrose & Partners is offering shoppers a playful reminder of the role food plays in the rituals and traditions of Christmas in its 2018 ‘Too good to wait’ Christmas campaign, created by adam&eveDDB with media planning by Manning Gottlieb OMD. Central to the 'Too Good To Wait' campaign is the idea that Christmas is about enjoying great quality food with the people who matter most. But when it’s Waitrose food, you’ll do whatever it takes to get to it as quickly as possible. In an ITV first, to tie in with the idea of ‘Too Good To Wait’, viewers will see other television ads fast forwarded until we get to the Waitrose ad as it airs for the first time during the break of the second episode of Coronation Street on ITV1 on Friday 9th November. The ITV partnership was conceived and brokered by Manning Gottlieb OMD for Waitrose & Partners. adam&eveDDB’s playful approach then extends across the entire campaign, which breaks with tradition by comprising not one standalone Christmas 30-second ad but six – each highlighting the important role food plays at Christmas by showing families and friends rushing through a familiar festive scenario to enjoy their festive fare. In the run-up to the first TV advert airing, ITV will run a number of teasers for the campaign, during which, the continuity announcer will become distracted by some of the retailer’s delicious food before remembering to announce the next programme. In the first ad, ‘Carol Concert’, a Christmas choir pianist rushes through a rendition of ‘Jingle Bells’ after the organiser makes the mistake of announcing there are chocolate and cherry mince pies to eat after the concert. Also breaking on Friday 9 November is ‘Mistletoe’ in which a couple at a Christmas gathering pause under the mistletoe to have a romantic first kiss. On hearing the call from the dining room that the turkey is ready, however, the woman rushes off to eat a succulent Cranberry Burst Turkey Parcel instead.
Credits Other credits

Chief Strategy Officer: David Golding

Planning Director: Hugh De Winton

Managing Director: Paul Billingsley

Account Director: Abi Robinson

Account Manager: Kathryn Armstrong

Account Manager: Rosie Snowball

Account Manager: Emily Gower

Project Manager: Rasha Noronha

Media Agency: Manning Gottlieb OMD

Media Planners: Geraldine Ridgway, Emma Hawkins

Head of Design: Alex Fairman

Designer: Danny Edwards, Emma Vincent-Pagden

Editing Company: Work Editorial

Editor: Bill Smedley / Art Jones

Post Production: Framestore

Post Producer: Josh King

Colourist: Steffan Perry @ Framestore

Music: SIREN

Audio Post Production: Anthony Moore / Dan Beckwith @ Factory Studios

IDENTS:

Agency Producer: Hannah Needham

Production company: MJZ

Executive Producer: Lindsay Turnham

Producer: Amy Appleton-Smith

Director: Joy Kilpatrick

D.O.P: Stephen Keith Roach

Editing Company: The Quarry

Editor: Bruce Townend

Post Production: NineteenTwenty

Post Producer: David Keegan

Colourist: Steffan Perry @ Framestore

Music: SIREN

Audio Post Production: Dan Beckwith @ Factory Studios

PRINT/OOH:

Agency Producer: Olly Ravaux

Photographer: Con Poulos

Production company: HYPERLINK "mailto:hat@lucidrep.com" t "_blank" Hat Margolies at Lucid Representation

Retoucher: Jon Webb

Head of Design: Alex Fairman

Designer: Danny Edwards

Emma Vincent Pagden

Digital Designer: Adrian Baker at Cain & Abel

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