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John Lewis: The Boy and the Piano


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This year’s John Lewis & Partners Christmas TV advert is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life. 'The Boy and the Piano' is soundtracked by Elton John's first major hit, Your Song. Agency: adam&eve/DDB, London. Director: Seb Edwards.
Credits Other credits

Account Management: Katie Briefel

Chief Production Officer: Anthony Falco

Business Director: Sam Brown

Account Director: Skye Stoppani

Project Manager: Ian Hughes

Senior Producer: Sally Pritchett

Senior Planner: Charlotte Wood

Assistant Producer: Natasha Alderson

CEO: Tammy Einav

Managing Partner: Miranda Hipwell

Edit Company: The Assembly Rooms

Post Production Company: MPC

Sound Company: Factory

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