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SingleCut Remember: SingleCut Remember Campaign VideoThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To distinguish SingleCut Beersmiths in the crowded craft brewery space, we tapped into the brand’s musical heritage and launched ‘Remember’ – a campaign that championed the lofty ideals of a rock legend. To promote it, we developed the Remember IIPA beer, packaging, coasters, apparel and posters that were created by hand-staining custom paper with the Remember IIPA beer. In the end, Remember became SingleCut’s best reviewed beer ever.
Strategist: Spencer MacEachern |
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