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Eugene Demata

Chief Creative Officer at Campaigns & Grey

Eugene Demata


Eugene Demata is the Chief Creative Officer of Campaigns & Grey, a former Executive Creative Director of DDB Tribal Worldwide Philippines . Before this, he was the Executive Creative Director of DM9JaymeSyfu, DIGIT and the Creative Director of Saatchi & Saatchi Manila.
Eugene has an impressive above the line (ATL) experience and one of the few successful Filipino "hybrid"​ creatives with expertise on both ATL and digital platforms.

In 2011, he got The Hall of Fame award from The Creative Guild of the Philippines. He was also ranked #1 Executive Creative Director in the Philippines according to The Big Won 2014 creative ranking and constantly included in the Hottest Creatives in Asia ranking by Campaign Brief Asia.

Eugene is instrumental in driving DM9JaymeSyfu in becoming “Most Creative Agency in the Philippines” in just 4 years of its operation as ranked by Campaign Brief Asia. The agency recently got a back-to-back win as Campaign Asia’s Agency of the Year for 2012 and 2013.

He has won impressive number of awards already from different regional and international shows including Philippines’ first-ever Cannes Grand Prix and first-ever D&AD Yellow Pencil for Smart TXTBKS campaign aside from numerous Grand Prix, Best of Show, Grand Prize, Gold, Silver and Bronze from Clio, New York Festivals, London International Awards, One Show, ANDY Awards, AWARD, Epica, Adstars, The Work, Webby Awards, Digital Asia Festivals, AME, AMES and acceptances from Luerzers Archive, Communication Arts and The WORK.

He has judged in different Philippine advertising competitions and international competitions including Adfest, Spikes, New York Festivals, ADSTARS and Digital Asia Festivals.

Eugene has more than 20 years of proven creative excellence and leadership, having worked across some of the world's biggest brands, including Nestle, Procter & Gamble, McDonald’s, Del Monte, Schering & Plough, Toyota, Mead Johnson, Johnson & Johnson, Fonterra, Samsung and other local major brands like Jollibee, Smart, PLDT, Ayala and San Miguel .

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