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Smith's: Get Back To The Humble Snag & Sauce

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This Australia Day, Smith's is calling for Aussies to get back to the classic "Snag" and "Sauce" with the release of their new Smith's Snag & Sauce chips. The brand has partnered with PHD to launch its limited-edition chips ahead of the public holiday with a new ad campaign. In a comical play on the BBQ occasion, Smith's new Australia Day ad calls out the current changes to Aussie BBQ as it becomes awash with charcuterie boards and grazing paddles. It highlights that people spend more time taking photos of food than eating it. Smith's has called for the end to this madness through a new video ad that asks Aussies to get back to the humble Snag and Sauce this Australia Day.
Credits Other credits

Creative Production: Hooligan Collective

Media Agency: PHD, Sydney

Content and Partnerships Director PHD Content: Christian Health

Content and Partnerships Senior Manager PHD Content: Jack Monro

Head of Content, Social and Diverse: Joanne Liddell

Executive Group Business Director: Stephanie Douglas-Neal

Business Director: Noel Gate

Group Investment Director: Stefan Boden

Planning Director: Ben Lynch

Digital Investment Manager: George Shearring

Investment Manager: Tahnee Fleming

Account Coordinator: Dylan Long

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