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Kia Motors: Give It Everything

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"We are not famous," a young boy states in the opening frame of Kia Motors' 2019 Super Bowl commercial. "There are no stars in a sidewalk for us. No statues in our honour. We're just a small Georgia town of complete unknowns." For Kia's 10th consecutive appearance in the Big Game, the auto brand known for its challenger spirit took an unconventional approach.
Agency: David&Goliath, Los Angeles

This year, Kia didn’t use a celebrity for its Super Bowl spot. This year, Kia began a movement to honour The Great Unknowns: The hard-working people of America. Starting with the proud workers of Kia’s West Point, Georgia plant who build the new 2020 Telluride SUV.
Credits Other credits

Account Executive: Nicole Pressman

President: Yumi Prentice

Junior Project Manager: Amanda Bercovitch

Junior Producer: Natalia Celis

Senior Project Manager: Paul Stephens

Communications Planning Director: Jeff Cannata

Account Director: Jay Mattingly

Managing Director of Broadcast Production: Paul Albanese

Founder: David Angelo

Account Coordinator: Salim Collins

Senior Business Affairs Manager: Natasha Royzina

Social Media: Natalie Gomez

Head of Strategy: Renee Welch

Executive Art Producer: Cara Nieto

Junior Art Director: Peter Watson, Tucker Stosic

Account Supervisor: Kylie Lemasters

Project Director: Genie Lara

Strategy Director: Ashleigh Edwards

Managing Director: Jeff Moohr

Head of Production: Jennifer Gee

Edit Company: EXILE

Editor: Kirk Baxter, Conor O’Neill

Edit Assistant: Brett Holman, Rex Lowry

Producer: Brittany Carson

Executive Producer: Carol Lynn Weaver

Head of Production: Jennifer Locke

Post Production Company: A52

VFX Supervisor: Urs Furrer

Producer: Stacy Kessler

Executive Producer: Patrick Nugent

Sound Company: Barking Owl

Sound Engineer: Morgan Johnson

Producer: Ashley Benton

Sound Recording: Eric Potter

Partner: Kelly Bayett

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