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Top 6: February 20th 2019

Old Spice: Endless Commercial

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Top 6: February 20th 2019
Wieden + Kennedy Sao Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records. The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico.
Credits Other credits

Head of Art: Bruno Oppido

Digital Producer: Mauricio Junior, Ricardo Barbin

Digital Production Company: Slikland

Account: Isabel Rudge, Bruno Capasso

Planner: Gui Pasculli, Marcelo Chabes, Thiago Luan, Henrique Kobayashi , Felipe Zyman

Media: Alexandre Ugadin, Caio Melo, Guilherme Salgueiro, Liese Lemee

Client: Approval Isabel Pimentel, Clarissa Cayedo, Vitor Fernandes, Alan Chernovetzky, Natalia Passarinho

Production Director: Cris Moura

Production Assistant: Vinicius Arantes e Bruna Brito

Account - Production Company: Felipe Rangel

Head of Project Management: Larissa Luisi

Assistant Director: Luciana Waszak

Art Director: Pedro Catellani "Bolo"

Costume: Allan Gandhi

VFX Studio: Conspiração/Warriors

VFX Producer: Junior Braz / Marcelo Barbosa

Editor: Akira Guilherme

Special Effects Supervisor: Kadu Luca / Ricardo da Costa / Luis Tadeu

Art Composing: Kadu Luca / Ricardo da Costa / Luis Tadeu / Juan Camejo / Rogerio Merlino

Motion Designer: Lika Miyuki / Guilherme Valente / Anderson Tavares

Color Grading: Bleach

Audio Facility: LOUD

Sound Effects & Mix Equipe: LOUD

Soundtrack Production Equipe: LOUD

Account - Audio Production House: Edu Bernardo

Announcer Brasil: Tata Guarnieri / Latam:Daniel Cubillo

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