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Top 6: February 20th 2019
Web Film

International Day of Zero Tolerance for Female Genital Mutilation: The Zero Tolerance Ribbon

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Top 6: February 20th 2019
Egypt has one of the Highest numbers of FGM in the world with a shocking 87% of all woman having experienced this harmful practice. February 6th is the International Day of Zero Tolerance to Female Genital Mutilation. By flipping the normal awareness ribbon on its head we now have a powerful symbol that represents the Arabic word for 'NO'. Partnering with hospitals in Egypt and we have launched a new program that aims to educate new parents to say NO to FGM. Impact BBDO, Dubai ask you to share this new symbol and in doing so, say no to the practice of FGM. Let’s stand together to end FGM!
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Digital Art Director: James Keith Elgie, Mark Cruzem

Account Executive: Emma Jane Randall

Creative Support: Karim Tobgy

Strategy Director: Noor Hassanein

Managing Director: Samantha Stuart - Palmer

PR: (Associate Director) Claire Lawson

Senior Account Manager: Salma Shahin

Production Manager: Aya Gafaar, Amal Gharbo

Editor: Souheil Zahreddine, Hussein El Faham, Mohamed Khaled (Beyond Post Production); Hassan ElTouny (Pixel Studios)

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