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Top 6: February 20th 2019

Snickers: You Lose Your Swag When You're Hungry

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Top 6: February 20th 2019
Recently traded Raptors sensation Delon Wright surprised fans as he approached the locker room, red-carpet style, HUNGRY! Nothing good happens when an NBA player forgets to eat before a big game. The ex-Toronto Raptors point guard made a hungry decision and wore a ridiculously oversized suit, perhaps a throwback to 2003, on his tunnel walk to the locker room.
Agency: BBDO, Toronto
Just hours before one of the biggest games of the year, the usually fashion-forward Wright made the unexpected fashion statement by sporting a suit that reminded many basketball fans of the 2003 NBA draft class. When an image of Delon in the getup was posted to the Raptors social media accounts just before the game, the story went viral. Within hours Wright was a national trending topic on Twitter and had been meme-ified dozens of times over. National sports publications, including Sports Illustrated, ESPN, Bleacher Report and Sportsnet, had all weighed in on the picture. The next morning, the picture set NBA Twitter ablaze and generated over 15 million impressions.
Credits Other credits

Planner: Tom Kenny

Strategist: Courtney Dionne

Editor: Jeremy Sedge

Account Director: Stephanie Martins

Digital Group Account Director: Stephanie Page

Account Supervisor: Sydney Starke

Post Production Company: Ricochet

Media Agency: MediaCom

Partnership: MLSE

Social Media: FleishmanHillard HighRoad

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