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Top 6: February 27th 2019
Outdoor
Coca-Cola: Queens Cross
Top 6: February 27th 2019
The suburb of Kings Cross is famous for two things - it's the home of one of Sydney's biggest LGBTQI communities, and it's the location of the iconic Coca-Cola billboard. This February, with a simple word change, the iconic Coca-Cola billboard is playfully celebrating the colourful history of Kings Cross. By welcoming people to Queens Cross rather than Kings Cross, this billboard shines a positive light on a community that wants to remind the rest of us of the true spirit of one of Sydney's greatest neighbourhoods. Agency: Ogilvy, Sydney.
Alex Watts - Ogilvy, Head of Social Also best this week EXPERIENTIAL
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