Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: February 27th 2019

Diesel: SIDE:BIZ

Top 6: February 27th 2019
As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media's followers with the benefits and rewards one might expect to be exclusive to influencers. And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ. SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Agency: Publicis, Italy
Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed. To start a SIDE:BIZ, you just need to go to; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences. SIDE:BIZ will be available in Europe from February 15, in North America from February 18, in Japan from February 22, and it will be launching in China in March. With SIDE:BIZ, and the entire Spring/Summer ‘19 campaign, Diesel doesn’t just aim to show the world that life is easier as a follower. It also lauds the fact that followers are the social users that matter the most.
Credits Other credits

Creative Supervisor: Costanza Rossi

Digital Creative Director: Sandra Bold

Head of Social Media: Marco Viganò

Jr Art Director: Alex Eftimie

Jr Copywriter: Anton Kuerschner

Client Service Director: Eleni Charakleia

Digital Account Director: Ilaria Castiglioni

Account Director: Filippo D’Andrea

Senior Strategic Planner: Monica Radulescu

Head of Social Client Services & Strategy: Stefano Perazzo

Social Media Manager: Doina Tatu, Filippo Festuccia

Creative development & photography: Toilet Paper

Maurizio Cattelan & Pierpaolo Ferrari

Post Production: Martin&Rainone

Stylist: Marc Goehring

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news