Closeup Toothpaste: CloseUp AI Love

To celebrate this season of romance, Closeup Toothpaste, is working with creative agency, MullenLowe Singapore to discover if love can overcome all boundaries (even firewalls), with a unique experiment to discover whether two AI chatbots can fall in love. In line with the Unilever brand's mission to bring people together, the MullenLowe Singapore team, led by creative directors Merkye Naude and Sergey Mastobaev, designed an experiment to discover if closeness, and perhaps even love, would be possible between two machines. For the purpose of the experiment, two AI bots were developed on different platforms. The first one, named Sol, is an entertainment bot developed on the Microsoft Bot Framework. The second, Num, is a science bot developed using Amazon Lex. Each bot uses language differently, based on their development platform-led robo-personalities. Using a hybrid of machine learning and human learning, Sol and Num learned to mimic human conversation.