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Top 6: February 27th 2019

The Times of India: Lost Votes

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Top 6: February 27th 2019
Readers increasingly look at The Times of India to become the voice of the nation and highlight issues that bring about a positive change in their lives. The cause of 'Lost Votes' is one such cause that can bring about a change in the lives of crores of Indians. The 2019 General Elections are on the anvil and TOI took up the challenge to launch a nationwide campaign to generate conversations and make a real difference. Hence the 'Lost Votes' Movement. It calls for policy & electoral reforms to bring in the vote of Indian migrant into country's General Elections. In today's India, countless Indians are on the move. For work or education or marriage. And so are our banks accounts which automatically travel with us. And also, our mobile phone numbers and PAN & Aadhaar numbers. Perhaps the only thing that doesn't is our right to vote. That's tied to the place where it’s registered in. Tied down by a rule that subtracts crores of Indians from our country’s democratic equation. It's time to change this. It's time to turn these lost votes into votes that count. Because they can shape the destiny of our nation. A simple but powerful and noble idea, Lost Votes has the potential to positively impact our democracy, resonating with TOIs philosophy of "Change Begins Here". The 'Lost Votes' campaign hopes to strongly represent the voice of crores of Indians whose votes are lost due to (short term or immediate) migration within the country.
Credits Other credits

Planning: Shweta Khosla

Account Management: Sridhar Iyer, Neetika Aggarwal, Amrita Hazari

VO/Lyricist: Swanand Kirkire

Music: Shubhojit

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