Smirnoff: Technical Issues

Smirnoff and Special Group knew they had to act fast if they wanted to squeeze some PR gold out of Lime Scooters possibly being taken off New Zealand roads. The E-scooters had been making headlines for a technical issue that had riders flying off mid-ride thanks to the pesky brakes unexpectedly locking. As the public waited to hear the news on whether the scooters would be removed, this print went from brains to billboard in under 5 hours. The billboard reading: "Lime, with no "Technical Issues"." made quite a stir, appearing on every major NZ news outlet by the next morning.