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UK Home Office: #KnifeFree
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The biggest challenge with this film is that everything you hear - both the lyrics and on-screen conversations - was recorded with different people at a different time and location. All of the on-screen interactions are actors lip-synching to real conversations between our protagonists. As a company we have been working on knife crime related projects for over a year, immersing ourselves in a number of communities that have been deeply affected by knives and giving a voice to the young people whose stories so need to be heard. Collaborating on a related brief with agency FCB Inferno when we first met Dean and James and we were all instantly inspired by them.
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