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Bank of Melbourne: If You Have The Will, We Have The Way.

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Bank of Melbourne is letting Victorians know that if ‘you have the will, we have the way’, launching a refreshed brand positioning and campaign in collaboration with Saatchi & Saatchi Melbourne. The integrated campaign is underpinned by the bank’s focus on helping customers find a way forward, and demonstrates the bank’s purpose: to help progress the people, businesses and communities of Victoria. The campaign launches with a rags to riches story of a sassy penguin from St. Kilda who has the will to go her own way and take on the city.
Credits Other credits

Senior Integrated Producer: Stephanie Bink

Integrated Designer: Talia Holland

Interactive Designer: Felix Jong

Client Services Director: Ella Ward

Senior Business Director: Alice Tschuchnigg

Business Director: Eva Nowicki

Executive Strategy Director: Alex Speakman

Managing Director: Mark Cochrane

Media Agency: Media Lab Communications

Group Business Director: Nicole Hayes

Head of Production: Chana McLallen

Editors: The Butchery - Jack Hutchings & Cameron Hales

Post Production: ALT VFX

Head of VFX: Andrew Hellen

Senior VFX Producer: Celeste Fairlie

Colourist: Billy Wychgel

Post Production: Antony Newton

Sound: Risk Sound

Risk Producer: Theresa Valka

Sound Engineer: Dee Gjedsted

Music: Level Two Music

Marcus Brooke-Smith

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