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Top 6: April 10th 2019
In its first work for Franzia, creative agency Mekanism San Francisco is celebrating the friendships made around a box of Franzia with a fully integrated campaign. For a lot of people, friends are more than just friends; they are your "Franz for Life." In fact, studies show that 40% of Millenials believe their friends are more like family than their own families. While most wine brands are trying to attract millennials - Franzia is working to keep them. As consumers get older, they consider swapping boxed-wine for bottles, but Franzia is eager to keep millennials engaged with the brand as they age. To combat this consumer lifecycle challenge, Mekanism created the first creative campaign for the brand in over 35 years, titled “Franz for Life” which echoes the message that Franzia wants to grow up with its consumers and be “Franz for Life.” First, a new spot was launched on April 2nd, showcases a new take on the Golden Girls hit “Thank You for Being a Friend.” Next, as part of the brand refresh Franzia, is modernizing its packaging and introducing new products. New offerings include smaller “Little Franz” in 500mL tetra packaging for its Chardonnay, Pinot Grigio/Colombard, Rosé and Crisp White; new product 5L Rich & Buttery Chardonnay; and redesigned packaging featuring Instagram- worthy color blocked side panels and new pour images on every box. To celebrate the campaign, Franzia will be hosting a sweepstakes next month via their social channels and website, where a few lucky followers can win a Franzia special edition "music box". This box is enhanced with a musical device that will play 6 seconds of ‘Thank you for being a Franz’ when you pour a glass.
Credits
- Director
- Chief Creative Officer
- Creative Director
- Senior Art Director
- Executive Producer
- Copywriter
Sarah Anderson
- Producer
- DoP
Other credits
Franzia
Chief Marketing Officer: Jeff Dubiel
VP Marketing: Eben Gillette
Marketing Director, Popular/Value Portfolio: Collin Cooney
Mekanism
Founder, Chief Creative Officer: Tommy Means
Chief Operating Officer: Mike Zlatoper
Creative Director: Matt Stafford
Senior Copywriter: Sarah Anderson
Senior Art Director: Jen Miller
Head of Brand Management, West: Anna Boyarsky
Sr. Brand Manager: Anne Cathcart
Brand Manager: Sammy Marrus
Associate Brand Strategy Director: Lexi Whelan
Communication Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Broadcast Producer: Kara Bello
Sr. Talent Manager, Business Affairs: Kourtney Luster
Epic Signal
Managing Director: Kirby Brooks Todd
Senior Social Strategist: Mike Weiss
Associate Creative Director: Jasmin Sun
Art Director: Joe Nemec
Production Company: Sister Studios
Director: Joseph Birchwood
Creative Consultant: Vincent Peone
DOP: Adam Bentel
Production Designer: Laurence Bishop
Wardrobe: Laura Meek
Executive Producer: Sarah DiLeo
Head of Production: JP Mandarino
Line Producer: Elyciphus Siler
Production Service Company: Moonlighting, Cape Town SA
Executive Producer (Moonlighting): Shayne Brookstein
Line Producer (Moonlighting): Suzanne Currie
Production Manager (Moonlighting): Wade Olckers
POST PRODUCTION
Editorial: Sister Studios + Art Class Content
Editor: James Lee
Assistant Editor: Scott Lieberman
Motion Graphics: Richard Krolewicz
Executive Producer, Sister Studios: Sarah DiLeo
Head of Production, Sister Studios: JP Mandarino
Producer, Sister Studios: Tom Larsen
Producer, Art Class Content: Grace Hammerstein
Finishing, Color: Company 3
Colorist: Siggy Ferstl
Executive Producer: Ashley McKim
Producer: Matt Moran
Finishing, VFX: Method
Executive Producer: Ananda Reavis
Producer: Kyle Leonard
Lead Flame Artist: Chris Bankoff
Flame Artist: Emily Irvine
Flame Artist: Louis Schachte
Flame Artist: Kelly Bumbarger
Jr. Flame Artist: Cody Edwardson
Assist: Mikhail Chechelnitskiy
Assist: Jake Rioux
MUSIC
Music: Manage This Media LLC
Music Supervisor & Music Clearance Licensing: Janet Billig Rich
Music Producers: Dan Petty & Doug Petty
AUDIO
Mix/Sound Design: Lime Studios
Engineer: Zac Fisher
Assistant Engineer: Kevin McAlpine
EP: Susie Boyajan
Producer: Kayala Phungglan
