Interactive ad: AIAIAI: Ad Block Party

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Top 6: April 10th 2019

TURN BANNER ADS INTO MUSIC.

AbEXP is an interactive soundscape in the shape of a Google Chrome extension, where ad-block technology turns commercial banners ads on a given website into an audio/visual experience.

The time of day decides if its day or night mode, and you can play around with most of the banners to influence the music created by acclaimed danish electronic duo, Kenton Slash Demon.

For some media, web banners are the main revenue-stream, we understand this. But we also hope that this experiment - or hack - can serve as a input to the discussion on how online media and advertisers, as well as artists, could act in the future. Try to think out of the (banner) box.