TV ad: Energy BBDO: Rooftop

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MillerCoors introduces a new sparkling cocktail beverage to market called Cape Linea delicious full-flavored beverage that is low in calories and has zero artificial additives. In order to make a big splash, the brand worked with creative agency partner Energy BBDO to launch a new 360 campaign toting the product’s benefits and inviting consumers to give it a try.

Category Drinks, alcoholic
Client MillerCoors
Agency Energy BBDO, Chicago
Production Landia
Country United States of America
Uploaded 6 April, 2019

Credits

Chief Creative Officer
Andrés Ordóñez
Executive Creative Director
Pedro Perez
Executive Creative Director
josh gross
Creative Director
Erika Hillman
Creative Director
Michele Brandel
Design Director
Hung Vinh
Copywriter
Brynna Aylward
Designer
Andrea Langley

Other credits

PRODUCTION

EVP, Head of Integrated Production: John Pratt

SVP, Executive Producer: Jeff Drooger

Producer: Nina Xoomsai

SVP, Executive Director of Music: Daniel Kuypers

Music Producer: Nick Maker

Project Manager: Blue Smith

ACCOUNT & PLANNING

EVP, Managing Director: Jeff Adkins

SVP, Group Account Director: Tiffany Alexander

Account Director: Lily McNamara

Senior Account Executive: Blaine Mastenbrook

SVP, Group Director, Integration Strategy: Leah Gritton

Kailtyn Thompson: Senior Strategist

PRODUCTION / ADDITIONAL COMPANIES (and cities)

Production Company: LANDIA, Buenos Aires, Argentina

Director: Andy Fogwill

Executive Producers: Julian Castro/Juan Taylor

Editorial Company: Flare, Chicago, IL

Managing Editor: Casey Cobler

Assitant Editor: Kelly Stone

Senior Post Producer: Jenny McDonald

Visual Effects: Framestore, Chicago, IL

EP: Larissa Berringer

Producer: Jamie Hoskins

Creative Director: David Mellor

Comp Sup / Shoot Sup: Martin Lazaro

Flame Artist: Krysten Richardson, Jale Parsons

Nuke Artist: Chris Beers, Jaimie Park

Colorist: Maria Carretero

Color Assist: Clark Griffiths

CG fx: Chris Friesen, Anthony Morrelle, Patrick Manning

After Effects: Ali Biesber, Patrick Coleman

Audio Company: Flare, Chicago, IL

Sound Engineer: Steve Aguilar

Media Agency: Connect at Publicis Mediia, Chicago, IL

Senior Vice President: Steve Carlson

Supervisor: Ashley Bondarowicz

Associate: Caroline Thompson

Energy BBDO: Rooftop

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