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Lloyds Bank: Epic Journey

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Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema. At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together. Set to the soundtrack of 'Look After You' by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank's commitment to be by the side of every generation. Agency: adam&eveDDB, London
Credits Other credits

Agency producer/s: Nikki Cramphorn, Hayley Carter (assistant integrated producer), Nicola Applegate Planners: Ben Worden

Group CSO: David Golding

CEO: Mat Goff

Managing Partner: Charlotte Wolfenden

Account Director/s: Fay Taylor

Account Manager/s: Janki Shah

Account Executive/s: Jack Bannenburg

Designer/Typographer: Sam Stabler, Scott Silvey

Media agency: MediaCom

Production Manager: Antonia Vickers

Editing Company: Trim

Editor: Tom Lindsay

VFX Studio: Untold Studios

VFX Producer: Tom Igglesden

VFX Executive Creative Director: Neil Davies

VFX Creative Director: Diarmid Harrison-Murray

VFX Supervisors: Amir Bazazi, Alex Gabucci

VFX Artists: Clement Granjon, Philippe Moine, Aitor Arroyo, Doruk Saglam, Benoit Gielly, Deniz Cinar, Gael Kerchenbaum, Michael Hanault, Sauce Villas, Carl Edlund.

Colourist: Toby Tompkins, CHEAT

Music Supervisor: Nick Payne and Joe Rice, SixtyFour Music

Audio Post Production: Jack Sedgwick, Wave Studios

Soundtrack name and composer: Look After You, Aron Wright

Content Director: Robert Spary-Smith

Content Producer: Stuart Henderson

BTS Editor: Simon Pearson

BTS and Digital Post Producer: Lydia Gebbie

Animators (Digital): Sam Butler, Mauricio Brandt, Tom Lockwood

Photographer: Dean Rodgers, Visual Artists

Retoucher: Dennis Tuffnell


Richard Warren, Marketing Communications Director

Vicky Handley, Senior Manager

Sophie Gaitskell, Marketing Manager

Aamir Suleman, Assistant Marketing Manager

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