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Top 6: June 12th 2019

Artplan: Instagram - Stickers Decór

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Top 6: June 12th 2019
For the first time, Instagram Stories is used as a decoration tool. Etna is one of the biggest home and decor brands in Brazil. In the beginning of 2019, Sao Paulo-based agency Artplan launched a campaign with the concept "Design ao seu alcance" [Design within your reach]. Online and TV spots showed how Etna can help you to renew your home. Now, Etna and Artplan have just created an innovative way of testing new decorations: using Instagram Stories.

Now people don’t need to download an app or use augmented reality to test their decorations. They just have to take a picture of the room on Stories, click on the option Stickers, type “etna” and place the furniture and/or object at the desired location. Consumers can access dozens of objects and see how beautiful their house can be with Etna’s help.
Credits Other credits

Content Editing: Renan Vasconcelos

Project Manager: Evelma Silva

Customer Relation Management: Eduardo Megale

Customer Relation: Marina Gouvea, Julianna Alencar

Planning Management: Flavia Campos

Planning: Diana Leite, Vitor Duarte and Bruno Oliveira

Media Management: Francisco Rosa and Natália Fernandes de Oliveira

Media: Nany Porciuncula, Bruno Breslauer and Débora Bemuyal.

RTV: Patricia Oliva, Karol Justino

Customer Approval: Nara Brossi and Valentine Dassoki

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