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NZ Transport Agency: Your speed is shared

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At any one time, hundreds of people are speeding who don't want to be. And up until now, these 'unwilling speeders' haven't had much of a say in it. Clemenger BBDO Wellington and the NZ Transport have launched a new campaign asking two important questions: Does the driver's right to determine their speed overrule the passenger's right to feel safe? And can we create an environment where if passengers speak up, it actually works?
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Client: NZ Transport Agency

Principal Advisor Advertising: Rachel Prince

Principal Scientist: Paul Graham



Media Agency: OMD

Trading Director: Hilary Yiasoumi

Strategic Planner: Jake Firman

Business Director: Mikaila Hutchison

Account Manager: Roxanne Merritt

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