Interactive ad: The Florida Pro Chapter of the Society of Professional Journalists: Fake News

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Top 6: November 6th 2019

The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America's oldest and largest journalism advocacy organization, has trademarked the term 'fake news' in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn't like. In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist letters to frequent abusers of the term - including President Trump. They're launching the initiative with a tongue-in-cheek video explaining the stunt.
Agency: Wax, Calgary

Category Publications & media
URL https://www.fakenewstm.com/
Client The Florida Pro Chapter of the Society of Professional Journalists
Agency Wax, Calgary
Production Glean Productions
Country Canada
Uploaded 23 October, 2019

Credits

Director
Noah Fallis
Creative Director
Nick Asik
Producer
Sean Parker
Art Director
Brad Connell
Art Director
Sam Benesh
Copywriter
Chris Lihou

Other credits

Design Director: Monique Gamache

Director, Strategy: Greg Damus

Account Supervisor: Yash Keough

Account Coordinator: Lexi Scott

Set Designer: Andres Aramburu

Print Producer: Linda Waldner

Production Artists: Thomas Turner, Tina Song

Camera Operator: Braden Dereniwski

DIT: Alyssa Howland

BTS Videographer: Levi Howland

Key Grip: Blair Bourque

Grip: Shae Paterson

Gaffer: Peter Markowski

Sound Mixer: Francesco Russo

Hair & Make-up: Nikole Denovan

Audio Production: Six Degrees

Audio Director: Dan MacManus

Audio Engineer: Chris Vail, Dary Barclay

The Florida Pro Chapter of the Society of Professional Journalists: Fake News

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The Florida Pro Chapter of the Society of Professional Journalists: Fake News

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