World Wildlife Foundation: Birds Records

BBDO Moscow together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex. Music have created Birds Records, the first non-profit label that saves birdsong. In North America alone, over the past 50 years, the bird population has declined by over 3 billion, which is almost a third of the total number of individual birds. Scientists have long suspected that the planet's ecosystem is in a critical condition, but no one had thought it was so calamitous.