Leroy Merlin: A Life To Build

Leroy Merlin, the leader of the French diy market, launches a new communication platform, developed by its agency partner BETC. After the 2017 film 'Life's Adventure', Leroy Merlin takes a new strategic step with 'A Life to Build', confirming its position as the top home and diy sector brand in France. The film tells the story of two people who, united by destiny, decide to build their lives together. It is probably the most poetic and philosophical diy film you’ve ever seen. The couple discovers that if you look after a house it will look after you in return. Their home grows like a tree, with new branches making room for extensions as the family evolves. Rather than showing off tools and tricks, the film emphasises the emotional link between a house and a home and how building is also about building yourself.