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Top 6: November 13th 2019
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Zalando: #FreeToBeTop 6: November 13th 2019
Have you ever had someone criticise your style with a sneering put-down, or had a much loved outfit or item of clothing invite a look of disapproval? Parisians who have had their fashion sense insulted are being invited to literally punch through posters on bus shelters across the city emblazoned with stereotypical put downs used to make people feel bad about what they wear, such as "Sinon, ils font la meme a ta taille?", which means: "Do they make that in your size?" and "C'est pas de ton age de porter ca!", which means: "You're too old to wear that!" The stunt is part of Zalando's "#FreeToBe" campaign, created by We Are Social, which aims to get people to fight back and free themselves from preconceived notions of how they should or shouldn't dress and, ultimately, to wear whatever they want with confidence. Behind the posters is an item of clothing likely to invite put downs or be deemed a controversial style choice. The member of the public who destroys the poster is urged to take the garment, wear it and and defend a more inclusive view of fashion that allows people the freedom to dress in any style they want.
Doriane Deneuve, Junior Art Director Also best this week |
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