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Volkswagen: The Last Beetle, 3

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A little over 80 years since the first Beetle rolled off the production line, Volkswagen is bidding farewell to the iconic model which well and truly cemented itself in both motoring and advertising history. With the first Beetle produced in 1938, its international breakthrough moment took place 20 years later following its arrival in the US market and the release of ‘Think Small’ and ‘Lemon’, two DDB ads that immortalised the Beetle as a statement of modern design and popular culture. In celebration of this rich legacy, Volkswagen and DDB NZ’s The Last Beetle campaign is here to pay homage to the iconic car and its lasting impact. The Last Beetle campaign removes the Beetle from all ads, letting the world’s most iconic vehicle outline do the talking to show us all the hole that will be left behind in the world of motoring.
Credits Other credits

Marketing Manager: Sara Pastor Ruprichova

Group Business Director: James Blair

Business Director: Anna Hall

Business Manager: Carman Kwan, Paris Reardon

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