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Volkswagen: Farewell to the World's Most Recognisable Car

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2019 marks the end of production for Volkswagen's iconic Beetle. To pay homage, DDB New Zealand has created a campaign to show the hole the bug will leave behind in our lives, by literally cutting the car out of the ads.
With no model name mentioned, and even no logo in some cases, there’s no mistaking which car filled the space.
The campaign rolls out across print, billboard, online, social, and search.
Credits Other credits

Volkswagen New Zealand Client - Sara Pastor Ruprichova

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