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Top 6: December 4th 2019

Road Safety Commission: Distance of Distraction

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Top 6: December 4th 2019
In two seconds while driving distracted at 60km/h you miss 33 metres of road - a huge distance travelled in a short amount of time. So, to put that in perspective for drivers, The Brand Agency secured a billboard that spanned the entire length of a two second distraction and displayed a shocking measurement of exactly what distracted drivers could miss. Located on one of the city's busiest intersections, it was a message that was too big to ignore.
Credits Other credits

Client: Roger Farley, Assistant Director Communications & Engagement

Client: Alisia Mumby, Campaign Project Officer

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