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Department for Transport: Everyone's Journey - Bus

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In the UK, disabled people travel up to a third less, and one in four say negative attitudes from other passengers prevent them from using public transport1. This represents millions of people who feel they can't get around, which has an impact on access to employment, healthcare, education and social activities. To raise awareness of this insight, the Department for Transport launches It's Everyone's Journey today. The campaign, created by VMLY&R in partnership with Nexus Studios' Oscar-nominated directors Smith & Foulkes, is composed of a series of charming animated films, prints and radio. They depict multiple journeys across train and bus networks, promoting more inclusive transport behaviours. To convey a sensitive and serious message with a light-hearted tone, the campaign uses animal characters as visual metaphors to highlight how people’s behaviour can change when taking public transport. The soundtrack, an original song, by Siren, Factory, suggests it only takes a little effort to make the public transport environment a better place for everyone.
Credits Other credits

Head of Design: Chris Willis

Strategy Director: Jonathan Ewles

Strategist: Micha Levy

Business Director: Rebecca Bright

Senior Account Manager: Elliot Duck

Project Director: Beth Dooley

Production Manager - Rebecca Archer

Art Director - Callum Strachan

Project Supervisor - Dave Hunt

Design - Sam Nassour, Signe Cold

Storyboards - Morgan Ritchie

Lead Animator - Bishoy Gendi

Animation - Duncan Gist, Marlène Beaube, Sean Weston

Clean up animation - Joanna Boyle, Chiara Sgatti, Alexandra “Sasha” Balan, Eleonora Quario, Alex Dray, Christina Nerlan

Composite - Thomas Ricquier, Jesse Richards, Bethany Levy

Music - Siren

Sound Design - Factory

Media agency – Planning: Wavemaker

Client Lead: Louise Rowcliffe

Strategy Lead: Robin Thomas

Strategy Director: Matt Hirschler

Account Manager: Ben Isaacs

Media agency – Buying: Manning Gottlieb

Client Lead: Richard Haywood

Effectiveness Manager: Ben Lees

Partnership Agency: 23Red

Creative Director – Sean Kinmont

Head of Design – Rob Garner

Client Partner – Rachel Tattersdill

Account Director – John Coote

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