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Top 6: March 25th 2020

The Reading Association of the Philippines: Font Books

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Top 6: March 25th 2020
The Reading Association of the Philippines and BBDO Guerrero have introduced a collection of original typefaces called Font Books. BBDO Guerrero designed a mix of display and text fonts, individually crafted to give a better appreciation and understanding of classic stories. Hidden in every free download is a copy of the classic novel that inspired it, in both eBook and audiobook formats. Instead of the generic font preview that is typically used, such as "The quick brown fox jumps over the lazy dog," Font Books uses custom excerpts taken from the novels that inspired the fonts, such as “It was that accursed white whale that razed me; made a poor pegging lubber of me for ever and a day!” (Moby Dick) and “One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin.” (The Metamorphosis.) Font Books was launched on February 15 at Graphika 2020, one of the world’s biggest design events, with the fonts printed in an actual book that attendees could peruse.
Credits Other credits

• Creative Chairman: David Guerrero

• Executive Creative Director

Federico Fanti

• Creative Directors

Michelle Edu, Alexis Dy

• Copywriters

David Guerrero, Alexis Dy

• Art Directors

Federico Fanti, Michelle Edu, Gabriel Bernal, Emman Carandang, Eira Gemanil, Jax Guillen, Ali Silao, Anne Solomon, Louise Tam, Manuel Villafania, Franco Villaflor, Arnel Villanueva, Nico Zapanta

• Senior Account Manager Erika Alinell

• Strategic Planner Benedict Santiago

• Print Producer Al Salvador

• Final Artists Manny Vailoces, Jomar Marasigan

• Executive Director, Transformation Roshan Nandwani

• Digital Experience Manager Oleg De Leon

• Junior Developers Ernest Pascual, Angela Sison


• Audio Director Tony Hertz

• Sound Engineer Topet Concepcion

• Agency Producer Harold Orozco


• Post-Production House Flare Manila

• Head of Integrated Production David Wright

• Executive Producer Luisa Olarte

• Video Editors & Motion Designers Natalia Burgos, Maira Vega

• Production Associate Gwen Gui

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