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Top 6: April 8th 2020
TV

Furphy Refreshing Ale: The Unbelievable Kick

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Top 6: April 8th 2020
Furphy Refreshing Ale has launched its first ever TV campaign via agency Thinkerbell in what it hopes will bring a bit of lighthearted relief to beer and footy-lovers at home during this time of social distancing. The Unbelievable platform will celebrate the great Australian pastime of telling a tall tale over a beer. A "Furphy" [fur-fee] Noun is Australian slang for a rumour or tall tale, often exaggerated and shared… also a refreshing beer. While having a beer and a yarn in the pub with mates is not possible at the moment, there is nothing to stop people from enjoying a Furphy Refreshing Ale in the comfort of their own home and connecting socially through digital means. The spot, directed by Good Oil’s Adam Stevens, celebrates the silver-tongued and supposed golden-booted in a tale of trial and triumph – one which we can all enjoy in this trying time. The Unbelievable campaign aired on Sunday across general programming and online/social media.
Credits Other credits

Music: Sonar Music

Sound: Risk Sound

Photography: Tom Franks

Media: UM

Senior Client Director: Amelia Grant

Strategy Director: Michaela Drewe

Connections Design Director: Jonny Day

Senior Partnerships Manager: Brianna Wells

Lion:

Brand Director, Craft & Premium: Mal Eadie

Marketing Manager, Furphy: Serge Costi

Head of Creative Strategy: Kyle Hugall

Assistant Brand Manager, Furphy: Kayla Dryden

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