Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 6th 2020
Tv

No More: No More, U.S.

Embed Video
Top 6: May 6th 2020
The Coronavirus pandemic has affected every aspect of our lives, with one of the most troubling statistics to emerge from the crisis being the dramatic rise in domestic abuse reports. In the UK, the number of domestic killings has doubled during lockdown and calls to domestic violence helplines have increased by 120% with traffic to their websites tripling. After seeing domestic abuse organisation NO MORE’s powerful print work on the subject, Great Guns approached agency MRM to ask how they could help – with the idea of producing a film within the constraints of lockdown. Given the timely nature of the issue, the entire team needed to act fast; the film was green lit on Thursday, filmed on Friday, and delivered to client on the Tuesday. Directed by Great Guns’ Calum Macdiarmid, the spot begins with a man vigorously washing his hands, as viewers watch from outside his kitchen window. Whilst his behaviour initially appears to be a now-common practice during the pandemic, the camera gradually pans into the house, revealing a harrowing twist.
Credits Other credits

Client

Global Executive Director: Pamela Zabella

Development Manager: Alex Murphy

Agency

Chairwoman: Nicky Bullard

Account Director: Sarah Tille

Production

Editor: Nick Saunders

Grade: Stef Colosi @ Okay Studio

Sound: Dugal Macdiarmid @ Wave

Camera Supply: Pixi Pixel

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news