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Miller High Life: Live the High Life at Home - Stack
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Miller High Life has reunited with director and documentarian Errol Morris to revive its plainspoken "High Life Man" ads. The campaign won acclaim in the late 1990s and early 2000s for its use of an everyman character to extol the virtues of simple pleasures like adding a slab of butter to a hamburger or fixing an uneven table with a beer coaster. The new ads are adopted for the stay-at-home era. The three spots feature brainless activities to pass time amid the boredom that comes from confinement - including building a beer pyramid, tossing peanut shells into a wastebasket and a self administered
haircut. The ads come from adam&eveDDB New York.
James Rowe – Managing Director Related
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