TV ad: Paddy Power: Life to Empty Seats

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The Public House created a new sponsorship campaign for Paddy Power for the Ireland VS Slovakia game. Unfortunately due to the closed doors at football games there has been a lack of fans and atmosphere so the idea was created to represent our fans in the form of the chairs in the empty stadium giving them Irish personalities and the standard irreverent wit that goes with it. The sponsorship appeared in TV and social formats with 12 separate executions based on the various outcomes of the match both positive and negative.