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Paddy Power: Save Our Game
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Paddy Power enlisted The Public House to build a campaign around their ‘cash for goals’ promo, which will see the Irish mischief makers donate 10k Euro to amateur Irish football clubs every time England score in the upcoming European Championship. Named 'Save our Game', the campaign asks Irish football fans to park their allegiances and explore the depth of their loyalty by doing the unthinkable backing England. The inclusion of a few former 'boys in green' in the England squad won’t make this request any easier. The campaign kicked off with a pitch-sized statement of intent, a 100m x 65m English flag planted at one of Irish football’s most beloved homes - Bray Wanderers’ Carlisle Grounds. Legendary pundit Eamon Dunphy and former Ireland international Damien Delaney attended the live stunt to help launch the #SaveOurGame campaign. Out-of-home, national radio, social and reactive comms will drive awareness and keep a tally of the donations throughout the championship. Every goal will be a chance to put the so-called 'best fans in the world' to the test.
Client team: Paul Mallon, Dan Oates, Dean Finn, Cait McWeeney & Rachael Kane Related
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