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Top 6: November 4th 2020
Web Film

LINE BK: Concentration

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Top 6: November 4th 2020
When the most popular bank in Thailand, KASIKORNBANK, meets the most popular chat app LINE, with 45 million users all over the country, they turned to GREYnJ United Bangkok to help them launch LINE BK.

LINE BK is social banking on mobile, with all the banking services within a social app.

“Concentration” is a film about one frustrated guy who’s trying to get his friend to transfer money he owes. Unfortunately for him, his friend is the modern day definition of ‘digital distraction’. Every time the friend gets out of their conversation in LINE chat, he gets distracted by other notifications and forgets to make the transfer.

The story is packed with pop culture trends and witty twists that are both entertaining to watch, and clearly communicate the superiority of the feature - social banking - promoting that it’s all your banking needs within your daily chat app.

The app offers seamless transactions with no unnecessary interruptions and the campaign shows how we could all do with more convenience and less digital distraction.
Credits Other credits

Director: Nawapol Thamrongrattanarit

Assistant Director: Pornpong Wongwatpong

Cinematographer: Natdanai Naksuwan

Film Producer: Pacharin Surawatanapongs

Film Art Director: Luksamee Endoo

Casting Director: Surangkana Suwanjinda

Stylist: Kwanhatai Chittiwatana

Production Manager: Sasicha Kanjanumpa

Post Producer: Needa Ostapirat

Editor: Chaleamchon Natipat

Colorist: Kritsada Kaewmani

Flame Artist: Supphakorn Thungsin

Composer: Pokpong Jitdee

Sound Mixer: Nopawat Likitwong

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