MOVEMBER Foundation: Whatever You Grow Will Save a Bro

oOh!media is using its extensive data expertise to showcase Movember’s 2020 campaign, which aims to raise funds and awareness for mental health and suicide prevention, as well as prostate and testicular cancer. The multi-format campaign is running across billboards, street furniture, retail, venue and office assets. Aiming to change the face of men’s health, it reminds Aussie men that ‘Whatever you grow will save a bro’, in celebration of the diversity of moustaches grown during Movember and the men behind them. The strategy developed by media agency UM and Movember was made unmissable with oOh!, which used its data resources to target Movember’s core audiences and deliver an Out of Home campaign reaching them multiple times a day.